Impressions
Alix & Felix
Celebrating the parallels that exist between menswear and womenswear, we tried to underline these similarities in an artistic environment where people are transcended and integrated in the creative atmosphere.
In order to launch our first ever menswear and womenswear campaign we had the opportunity to organise a shooting with two friends who are cousins : Alix & Felix. Both perfectly representing the complicity of our brand.
Bound through Art
Creativity is a key aspect of our brand and we wanted to translate it into menswear too. ​
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Menswear has been a big project for us in order to decide which aspect of the womenswear line we wanted to keep for our menswear models. ​
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In reference to our Cubista knitwear, we created the masculine version of this piece with deeper colours but the same clear and powerful neckline as well as the iregularity of two different sleeves. ​